Product and tech partner to a national buying group.
IncoNed brought in Scaleflow as its product and tech partner, to modernise its platform and build the engineering team.
IncoNed
IncoNed is one of the Netherlands' largest collective buying groups, pooling the purchasing of members across the construction and green sectors. To serve those members better, it needed to modernise the product and technology behind the operation, and build the team to run it.
How it went
Embedded product and tech leadership
Scaleflow stepped in as IncoNed's product and tech partner: setting the roadmap, the priorities and the technical direction, and steering delivery alongside the in-house team.
Building the team
Beyond the roadmap, Scaleflow helped define the tech roles and scorecards and bring in the engineers to carry the work forward.
“Scaleflow brought direction and pace to our tech, and helped us build the team to carry it. Exactly what we needed at this stage.”
Where the partnership focused
- A clear product and tech roadmap, tied to the business goals
- A modernised platform foundation behind the buying operation
- A growing in-house engineering team, with clear roles and goals
The outcome
- Product and tech moving at the pace the business needed
- An engineering team and roadmap IncoNed owns going forward

IncoNed
Procurement / buying group
One of the Netherlands' largest collective buying groups, pooling the purchasing power of members across the construction and green sectors.
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