We've been on both sides of the table

Our team has built, scaled, and sold software companies. We've been founders, CTOs, and CPOs. We've raised funding, led due diligence processes, and sat in the boardroom explaining Product & Tech to investors. That experience shapes everything we do—because we know what it's like to be assessed, not just to assess.

Operators, not consultants

We're not career advisors. We've run Product & Tech organizations with hundreds of engineers. We've made the hard calls—what to build, what to kill, who to hire, when to pivot. When we look at your situation, we see it through the lens of people who've done the work, not just studied it.

150+ assessments and counting

We've conducted Due Diligence for VC, PE, and M&A transactions across Europe and beyond. From seed-stage startups to unicorn acquisitions. B2B SaaS, marketplaces, hardware-software hybrids, professional services. Every assessment sharpens our pattern recognition—and that experience now powers our AI-driven Product & Tech Scan.

No politics, just clarity

We translate Product & Tech into plain language. Risks and opportunities laid out so everyone—founders, boards, investors—understands what they're looking at. We don't take sides, we don't sugarcoat, and we don't bury findings in jargon. You get the truth, clearly stated.

Built for European SMEs

We understand the European market—the funding landscape, the talent challenges, the regulatory context. Our tools and services are built for companies navigating growth in this environment, not transplanted from Silicon Valley playbooks.