The challenge is shifting from tech to product

After having done more than 100 Product&Tech Due Diligence Assessments on fast growing software companies of different shapes and sizes, we can conclude two things:

1. The technology that powers many of today's products is becoming commoditized. Companies like AWS, Google and Microsoft -amongst others- are leading this trend. Technology is offered in such a way that it is easily accessible, integrated and usable from the get go.

2. As the challenge is shifting away from technology, it is shifting towards product. And specifically towards making the right decisions on prioritization. If every organization, small or large, has access to the same building blocks (technology) then those who can utilize them in the best possible and most efficient way will be the winners of tomorrow.

Summarizing, the challenges that come with driving company growth are shifting from technology to the product domain at high speed.

Key Takeaways

Modern cloud platforms have commoditized most core technology building blocks, making them widely accessible and easy to integrate.

The real challenge shifts to product: deciding what to build, in what sequence, and why, given the same tech lego set as competitors.

Winners are companies that convert shared tech primitives into differentiated products through sharper prioritization and higher product ROI.

Product and tech due diligence now focuses less on deep custom tech and more on how effectively teams turn available tech into business outcomes.